Collins Rotich
Collins Rotich, in a navy shirt with arms crossed

Loyalty & Consumer Insights · Nairobi

Collins Rotich

I run loyalty and consumer insights for Goodlife Pharmacy in Kenya and Uganda. Most of my work is turning customer data into decisions people can act on: who to reward, who we are losing, and what to say to them.

Get in touchLinkedIn

Now

Goodlife Pharmacy

Loyalty and consumer insights, Kenya and Uganda

Working with customer data

Since 2021

CX analytics, CVM, BI and research

Tools

Looker · Tableau · SQL

Dashboards people actually use

Writing

128 poems

Musings of the Human Condition

Also by me

Poetry Musings of the Human Condition 128 poems written since 2015, on love, grief, faith, money and Kenya. poetry.crotich.com › Markets NSE Market Intelligence Live Nairobi Securities Exchange prices, history and plain-English signals. I built the scraper, database, API and site. nse-tracker.dukaribu.com ›

Work

  1. May 2026 – now

    Goodlife Pharmacy

    Loyalty and Consumer Insights Manager, Kenya and Uganda

    • Loyalty strategy and campaign leadership for My Goodlife Club
    • Customer data, analytics and ongoing market research
    • Customer experience and the revenue that comes from it

  2. Jan 2025 – May 2026

    Dukaribu

    Data and Operations Lead

    • Turned client needs into working processes, tracking and reporting
    • Followed data from campaign to lead to follow-up to conversion
    • Built dashboards for campaign results, lead flow and operations

  3. Jul 2024 – Dec 2024

    True Denim Collection

    Operations Manager

    • Ran production, marketing, sales, dispatch and delivery teams
    • Managed budgets, cash allocation and supplier payments
    • Coordinated sourcing, tailoring, laundry, logistics and stock

  4. Apr 2021 – Jul 2024

    Copia Global

    Senior Reporting Analyst, Finance and Operations Jun – Jul 2024

    Senior CX Reporting Analyst Feb – Jun 2024

    CX Reporting Analyst Feb 2022 – Feb 2024

    Customer Care Associate Apr 2021 – Feb 2022

    • Led customer experience and voice-of-the-customer analytics for the whole company
    • Built the Looker and Tableau dashboards for CX, agent productivity and operations
    • Managed the reporting team, and led the move from Tableau to Looker
    • Automated productivity reporting and wrote the reporting SOPs

Education

  • MBA, Strategic ManagementKenyatta University · 2024 – 2026
  • BSc International Business AdministrationUSIU–Africa · 2017 – 2020
  • Diploma in Project ManagementKenya Institute of Management · 2015 – 2017
  • Strathmore School2010 – 2014

Good at

  • Loyalty marketing
  • CVM and campaigns
  • Customer data analytics
  • Database analysis
  • Market research
  • Looker
  • Tableau
  • SQL
  • SOPs people follow

Courses: Business Analysis Foundations, Corporate Finance Foundations, Excel PivotTables.

Contact

The best way to reach me is email. I’m also on LinkedIn.

connect@crotich.comLinkedIn